Do you want to land clients and customers who love you and rave about your business? Find passion and fire in your business instead of burnout? Make more sales with less fear? It all starts with your messaging!
When your messaging is unaligned, your business becomes unaligned.
When your business becomes unaligned, you lose sight of who you are serving.
When you lose sight of who you are serving, you attract people who aren't a good fit.
When you attract people who aren't a good fit, you get bad reviews.
When you get bad reviews, your confidence is shaken.
When your confidence is shaken, you lose your traction and start working from a fear based perspective.
When you lose your traction and start working from a fear based perspective, you lose your passion.
When you lose your passion, you burn out.
Hi! I'm Sara!
I'm a copywriter, messaging specialist, and lover of charcuterie boards! (Honestly, I'm a lover of all things food, but charcuterie boards are my current obsession.)
When I started my business, I had a lot of advantages... A degree in business administration and marketing. Corporate experience. Extensive online courses. A supportive community.
And you know what I still got wrong?
My messaging.
Yup, even as a copywriter - where messaging is fundamental - I messed it all up. That is how easy it is to do. I focused heavily on myself and not enough on my ideal clients. I got wrapped up in wanting to make sales and fear of what would happen if I didn't land every client I pitched. My business was a mix of fear and desire to help everyone I came across... I had all this knowledge I wanted to share to anyone who would listen. Partially because I wanted to help them and partially because I was afraid of what would happen if I didn't.
And you know what happened? I made zero sales. Nada. No one wanted what I was selling.
Which, like, makes a lot of sense. They had no idea if I was the right person for them because I wasn't telling them I was! I was trying to be the perfect copywriter for...everyone. Spoiler alert: impossible.
Now, you might be thinking... This girl's got all these advantages... Like, she went to college for this... And she still messed it up that bad? She's kind of an idiot.
You're not wrong! But I prefer to think of myself as a learner by doing. And I learned through lots of bumps and bruises.
The good news is that now you don't have to!
In this course, you will find the process that I walk my clients through. This is the process that sets us up for success as we improve their marketing.
And now it's yours.